How it works

Dawn fills in your form at 9:14. Here's what happens next.

One lead, all the way through — from landing in the system to telling you why it did or didn't turn into a sale. The times down the side are the real ones.

One lead, all the way through. The times down the side are the real ones.

The short version

2sin the system and on a campaign

39san agent is talking to her

5minbooked, logged and written up

9:14:02Step 01

The lead landsDawn fills in your Facebook form. Two seconds later she's in Dialspace, on the right campaign, ready to ring.However leads reach you — an ad platform, an affiliate posting them over, your CRM, or a file you bought — they arrive the same way and land in seconds. Your routing rules sort them by source, postcode or any field you like, so nobody does it by hand.

Lead intake

Dawn Fletcher+44 7700 900312 · LS8 2QP

Interested inSolar panels

PropertySemi-detached, owner

Came fromFacebook — Solar Q3

Rule fired · Source is Facebook — Solar Q3 → campaign "Solar — Facebook", fast lane

9:14:02Step 01

The lead landsDawn fills in your Facebook form. Two seconds later she's in Dialspace, ready to ring.However leads reach you, they arrive the same way and land in seconds. Your routing rules sort them by source, postcode or any field you like.

Lead intake

Dawn Fletcher+44 7700 900312 · LS8 2QP

Interested inSolar panels

PropertySemi-detached, owner

Came fromFacebook — Solar Q3

Rule fired · Source is Facebook — Solar Q3 → fast lane

9:14:09Step 027 seconds later

She goes to the front of the queueAhead of the retries, ahead of yesterday's follow-ups, ahead of everything except a callback someone promised for right now.Nobody picks who to ring. The queue works it out from freshness, campaign priority, retry cadence and promised callback times, and hands the next call to whoever is free.

The queue · who gets rung next

1Dawn Fletcher7 seconds oldFAST LANE

2Priya Shahcallback promised 9:30CALLBACK 9:30

3Tom Beckett41 minutes oldTRY 2

4Alan ReidyesterdayTRY 3

5Marie Osei3 daysTRY 5

9:14:09Step 02

She goes to the front of the queueAhead of the retries, ahead of yesterday's follow-ups, ahead of everything except a promised callback.Nobody picks who to ring. The queue works it out from freshness, campaign priority and retry cadence.

The queue · who's next

1Dawn FletcherFAST LANE

2Priya Shah9:30

3Tom BeckettTRY 2

9:14:41Step 0332 seconds later

An agent is talking to herThirty-nine seconds after she pressed submit. She still has your ad open on her phone.Your opening line, her details and your outcome list are all on one screen, so nobody is reading from a printout or tabbing away mid-sentence. The call is recorded with each side on its own channel.

The agent's screen, mid-call

On a callRec0:41

Dawn Fletcher+44 7700 900312 · Solar — Facebook · 1st attempt

Your opening line"You put your details in about a minute ago for solar panels — is now an alright time?"

Survey bookedCallback bookedNot interestedNo answer

9:14:41Step 03

An agent is talking to herThirty-nine seconds after she pressed submit. She still has your ad open on her phone.Your opening line, her details and your outcome list are all on one screen. The call is recorded with each side on its own channel.

The agent's screen, mid-call

On a call0:41

Dawn Fletcher+44 7700 900312 · 1st attempt

Your opening line"You put your details in about a minute ago for solar panels — is now an alright time?"

Survey bookedCallback bookedNo answer

9:18Step 044 minutes on the call

The outcome is logged, and it does somethingSurvey booked for Thursday. Picking that outcome is what books the callback, tells the CRM and takes her out of the dialling list.You write the outcome list, and each one decides what happens to the lead next. There's no second step to remember, so what your agents recorded and what your reports say can't drift apart.

Wrap-up · what the outcome triggers

Survey bookedCallback bookedNot interestedWrong numberNo answer

Thursday 2pm is in the diary, against James, with a reminderYour CRM has the outcome and the notes — no copying anything overShe's out of the dialling list, so nobody rings her twice

9:18Step 04

The outcome is logged, and it does somethingSurvey booked for Thursday. Picking that outcome books the callback, tells the CRM and takes her out of the dialling list.You write the outcome list, and each one decides what happens next. What agents recorded and what your reports say can't drift apart.

Wrap-up · what the outcome triggers

Survey bookedCallbackNo answer

Thursday 2pm is in the diary, against James, with a reminderYour CRM has the outcome and the notes — no copying anything overShe's out of the dialling list, so nobody rings her twice

9:19Step 0540 seconds later

You can read the call backWritten up, both sides separated, scored against your scorecard — with the line from the call that earned each mark.Managers work by exception: the low scores nobody has checked come to the top. That's instead of listening to whichever five calls happened to be at the top of the list on a Friday afternoon.

The call, written up and scored

Scored against your scorecard82/100

AGENT0:04You put your details in about a minute ago for solar panels — is now an alright time?

DAWN0:11Oh, that was quick. Go on then — how much are we talking?

AGENT0:16It depends on the roof, which is why the survey's free. I'd rather not guess at a number.

Opened properlyNamed himself, named us, said why — ×25/5

Let her finishTalked over her once, on the batteries — ×33/5

Asked for the bookingProposed Friday evening, not "sometime" — ×3YES

Read the compliance lineA recording can't evidence this, so it's yoursYOURS

9:19Step 05

You can read the call backWritten up, both sides separated, scored against your scorecard — with the line that earned each mark.Managers work by exception: the low scores nobody has checked come to the top.

The call, written up and scored

Scored against your scorecard82/100

AGENTYou put your details in about a minute ago for solar panels — is now an alright time?

DAWNOh, that was quick. Go on then — how much are we talking?

Opened properly5/5

Let her finish3/5

Asked for the bookingYES

MondayStep 06and then, across everyone

You find out what's actually going onNot how many calls were made. What people object to, who gets past it, and which lead source brings the most trouble.One lead is a story. Three thousand of them is a decision — about your scripts, your coaching, and where you're buying leads from.

Why leads didn't buy · 3,140 calls

Price41%

Send it to me in writing26%

Need to speak to my wife18%

Already had quotes11%

Bought data lists produce two and a half times as many "already had quotes" as your own website does. That's a fact about where you're buying, not about your agents.

MondayStep 06

Why leads didn't buy · 3,140 calls

Price41%

Send it in writing26%

Speak to my wife18%

Bought data lists produce two and a half times as many "already had quotes" as your own website does.

Getting started

What setting it up actually involves.

There's one wait we can't shorten: the phone networks check your business is real before you can ring a customer. A day or two, and it's the law rather than us.There's one wait we can't shorten: the phone networks check your business is real before you can ring a customer. A day or two.

A day, not a quarterNumbers, a campaign, your outcome list and your team. The setup screen walks an admin through it.Numbers, a campaign, your outcome list and your team. The setup screen walks an admin through it and tells you what's still outstanding.

Leads flowing inPoint your ad platform, affiliate or CRM at one address, or import a file.Point your ad platform, affiliate or CRM at one address, or import a file. Whoever does your integrations gets documentation written for them.

The AI can waitTurn it on when you've got call volume worth reading.Turn it on when you've got call volume worth reading. Nothing else depends on it, and you won't lose anything recorded before you switch it on.

See it run on your own leads.

Half an hour with someone who has run a floor. Bring a lead source and we'll walk the same path with your data in it.Half an hour with someone who has run a floor. Bring a lead source.

Book a demo

Or read the pricing first — it's all on the website.